Psychology Student’s Association Apparel


The Team
Project on behalf of the Psychology Students Association
Project Type
Graphic Design for
Apparel
Tools used


Timeline
5 Months
Overview
Collaborative Design & Conceptualization
Worked within a dedicated team to brainstorm and develop unique design ideas for hoodie apparel, prioritizing creativity, inclusivity, and community appeal.
Adobe Illustrator Expertise
Created detailed, original front and back designs for the hoodies using Adobe Illustrator.
Ensured compliance with copyright regulations by generating all imagery from scratch, maintaining originality in all aspects of design.
Strategic Project Pitch & Funding
Prepared and delivered a comprehensive project pitch to the Society of Arts, Social Sciences, and Humanities (SASSH).
Successfully secured funding and project approval through a well-structured and persuasive presentation.
Website Design & Management
Provided images and description to the SASSH to add to their website to facilitate online hoodie sales, to maximize engagement and satisfaction.
Marketing Collaboration & Promotion
Partnered with the PSA Vice President of Marketing to create compelling promotional content for social media platforms.
Developed targeted graphics and marketing strategies to boost visibility and drive hoodie sales effectively.
Project Coordination & Execution
Oversaw the project lifecycle from concept to delivery, coordinating design, funding, marketing, and sales.
Demonstrated strong project management skills, ensuring deadlines were met and project goals were achieved.


