Faculty of Arts Social Media

The Team
Solo Project
Alexis Williams
Project Type
Graphic Design for
Social Media
Tools used


Contract
3.5 Months
Overview
I created a series of cohesive social media materials for TMU's Faculty of Arts to enhance online presence and increase public awareness for 4 programs on Instagram. I created a comprehensive schedule for 3 months worth of content for all four accounts. The designs were tailored to bring the accounts into Faculty of Arts branding standards and increase awareness for these smaller programs for prospective students.
I was tasked to gather analytics and create a report with recommendations to present to stakeholders to determine if it was worthwhile to continue using the accounts and in what capacity.
I also designed marketing materials for ongoing events as well as creating templates for use after my contract ended.
Marketing Materials
Paddle Wayfinding Signage



Buttons



T-Shirts


Program Information Booklet

Information Sheets & Signage



Program-Specific Worksheets (14 total)


Invitations

Designs
New Accounts
Arts Ambassadors

Undeclared Arts

Existing Accounts
History

Geographic Analysis
