Kaleidoscope
The Team
Solo Project
Alexis Williams
Project Type
Conference Website
Tools used
Timeline
2 Weeks
Overview
I independently designed and developed the official website for the Kaleidoscope Undergraduate Research Conference, a platform celebrating undergraduate research within the Faculty of Arts at Toronto Metropolitan University. The website was built to effectively promote the event, highlight research projects, and provide resources for student participants.
Key Contributions
Website Design & Development
Designed the entire site structure on WordPress, ensuring intuitive navigation and a clean, professional layout.
Developed key pages including Home, About the Conference, Research Showcase, and Registration to deliver a cohesive user experience.
Visual Branding
Created consistent branding elements, including custom banners, icons, and graphics using Canva and Adobe Creative Suite.
Implemented a visually engaging design that aligns with the theme of research, creativity, and inclusivity.
Content Creation & Organization
Designed and organized content to highlight student research, guest speakers, event schedules, and calls for participation.
Ensured all content was clear, engaging, and accessible to a wide audience.
Accessibility & User Experience
Optimized the site for accessibility, ensuring compliance with usability standards for diverse user needs.
Streamlined navigation and functionality to enhance user experience across desktop and mobile devices.
Site Visuals (Note: Updates have been made by conference hosts since first designed)
Home Page
Our Story
Essay Contest Page
Team Page
Event Information Page
Past Events
Contact
Outcome
The Kaleidoscope website successfully serves as a primary hub for event promotion, student engagement, and research dissemination. It facilitated seamless event registration, showcased undergraduate research excellence, and received positive feedback from organizers and attendees for its professional design and user-friendly interface.