MotivateMe
Phase 2
Interviews
Research Design
Screening Questions: We developed comprehensive screening questions to identify eligible participants, focusing on their organizational habits, procrastination challenges, and use of productivity tools.
Interview Questions: I crafted detailed and thoughtful questions to explore participants' scheduling habits, task prioritization, and strategies for managing deadlines and distractions.
Research Script: We authored a structured script to guide interviews, incorporating follow-up prompts for deeper insights and ensuring clarity for participants.
Pilot Testing: I conducted pilot tests of the research script to refine questions, improve flow, and validate its effectiveness in gathering relevant data.
Recruitment Plan: We defined inclusion criteria for participants, designed a plan using convenience sampling, and organized logistics for in-person and virtual interviews.
Participant Screening: I ensured alignment with inclusion criteria by creating and deploying targeted screening questions.
Solo User Research
Transcribed Interview Data: We transcribed interview recordings accurately, resulting in clear, verbatim text crucial for identifying key themes and patterns.
Created Coding Spreadsheets: We developed coding spreadsheets to categorize data, revealing recurring themes like procrastination and task prioritization, which informed the product design.
Analyzed Interview Data: We synthesized feedback, discovering that 85% of participants use Google Calendar and struggle with task prioritization, guiding feature development for the app.
Identified Key Patterns: I found that 70% of participants preferred tools with integrated calendars and color-coding, key insights for enhancing the user interface.
Improved Organizational Understanding: We identified that 60% of participants struggle to visualize multiple deadlines, suggesting the need for improved visualizations in the product.
Refined Data Categorization: We organized data by coding themes like deadline tracking, making insights easily accessible for future development.
Developed Actionable Insights: We extracted insights on user needs for task visualizations and support systems, leading to features like customized labels and real-time reminders.
Expert Playback
Presentation and Content Feedback: We received feedback on both presentation delivery and project brief content, with clarity as a recurring theme.
Problem Space & Competitor Analysis: We were advised to narrow the problem space and establish a clearer connection between the problem, research, and competitor analysis.
Actionable Insights:
Bridge the gap between background research, interview findings, and problem space for a more defined argument.
Create a more logical flow in the presentation with research-backed reasoning.
Focus on narrowing obstacles preventing target audience organization amidst motivation and procrastination issues.
Link competitor analysis to identify how competitors address these obstacles.
Future Actions:
Narrow down the problem and strengthen the relationship between research, competitor solutions, and findings.
Further develop user persona and finalize the user journey.
Use additional secondary research to better understand the connection between motivation and organization.
Outcome: Improved clarity and logical flow in the presentation, leading to a stronger focus on motivation within the organization and time management space.
User Research Report
User Research: We conducted 10 interviews with students and professionals, identifying a need for a unified digital platform that integrates multiple calendars and task management tools.
Competitor Analysis: I analyzed tools like Google Calendar and Notion, identifying the need for features like task prioritization, time-blocking, and cross-device integration.
Persona Development: We created a detailed user persona (Bobby Cooper) to clarify app goals like improving time management and minimizing distractions.
User Journey Mapping: Contributed to the user journey map, focusing on flexibility and customization to meet diverse user needs.
Presentation and Report Creation: We synthesized research findings and feedback into a clear report and slide deck, improving clarity and logical flow for the project presentation.
